The Video Platform Offers Viewers Control to Decrease Artificial Intelligence-Made Videos in Timelines

Users will soon have a updated setting that allows them to reduce the amount of AI-made media appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 bn AI-generated clips.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a widespread launch. This shift aligns with a increase in content created by AI, fueled by new AI video creators.

The Broader AI Trend

It has been noted that approximately 10% of the fastest-growing channels on a competing service only show content made by AI. A considerable share of this material is deemed “AI slop”, a label for poor-quality, mass-produced content that is often absurd or surreal.

“We know from our community that many people like content produced via AI tools, ranging from AI artwork to educational videos, and we aim to give people the power to adjust the amount of that, according to their own likes,” commented a company executive.

AI on the Platform

The service disclosed that there are presently 1.3bn videos on its network identified as artificially created. In total, more than 100 m videos are submitted to the platform each day, making AI content a limited portion of its complete catalog.

User Control Features

Viewers will be able to limit or boost the amount of AI-generated videos they watch by opening the topic control feature in the platform and picking “AI-generated content”. Additional categories that can already be controlled under the tool cover politics, clothing, cosmetics, and choreography.

AI Disclosure Rules

Its rules require creators to label lifelike AI-made content, and it forbids dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.

Furthermore, the app will now attach an AI-generated watermark to content made using its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This step is intended to deter users from trying to circumvent the disclosure requirement.

AI Literacy Programs

The platform is also launching a $2m AI literacy fund for professionals and institutions to create informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on training computer science.

Platform Protection

The video-sharing app has supported its safety measures, following debate over proposals to make redundant hundreds of review team members in Britain. TikTok is planning to eliminate hundreds of positions in its content moderation department in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead stated that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by staff. TikTok announced a significant reduction in disturbing and violent content handled by human moderators over the previous year due to reliance on its automated systems.

“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”